We often find ourselves in a bidding situation where we are campaigning to win a new project and we are up against dozens of overseas companies, or even worse, U.S.-based companies who outsource behind the scenes. For our prospective customer, it all seems to good to be true. Their prices are typically cheaper than our own -- often by huge margins. We asked ourselves the obvious question: how do we compete with them? And the answer we came up with was simpler than we expected: we don't.