With a major marketing conference looming in New York, our client of many years asked our creative team to put together a presentation. The presentation would display on a large flat-screen TV above their conference booth. We realized immediately we only had precious seconds of "eyeball time" from people by our client's booth as they made their way through the conference. That meant creative visuals, simple content, and to show off our client's impressive array of clients (brands like Microsoft, IBM, Google, Visa, and others).